The Northwoofs Silicone ID Tags are designed to be functional and yet stylish. They are built to take the daily beating of your dog such as rolling in mud, burying bones and drooling for dinner. The Northwoofs Dog ID Tags are silent, easy to clean and lightweight. In case your furry companion manages to mess it up, just a quick rinse under water will make it look like new. And did we mention that these tags don't fade and are scratch resistant? Pawesome!